How A Bad Website Redesign Can Ruin Its SEO

If you have a website, you will need to juggle different things to make your page a stand-out one. Apart from delivering up-to-date contents, you will also have to make sure it is visually pleasing, easy to navigate, receiving a continuous flow of organic traffic, and has a good Alexandria SEO score.

The idea of revamping a website comes up when you want to enhance design and user experience, or when there’s a marketing initiative you need to embark on. But whatever the case may be, webmasters agree on one vital thing: always, always consider SEO whenever you’re redesigning.

If you don’t want a bad website redesign to ruin your page’s SEO, check out these mistakes you need to avoid.

Not including SEO in your goals

Any project requires a specific set of goals. If you’re redesigning your website, make sure you’re following a plan, and that plan includes Alexandria SEO in every step. Skipping this important step can hurt your page’s overall search engine ranking.

Forgetting to crawl your website

By crawling a website, you will know the roadmap or current structure of your site. This will help you identify and itemize important factors like URLs and metadata. If this won’t be done, you will have a hard time knowing what are the changes being done to your site during the revamping process. Make no mistake, crawl your site and have a comprehensive guide on how you can match your old and new site — structurally speaking.

Skipping the auditing part

To audit your site means to check for key problem areas. Are there any missing page titles? Are there duplicate meta descriptions? Do my images have an alt text? Ignoring these questions before launching your redesigned website can cause inefficiencies. If you won’t pinpoint vital areas for improvement and not take action during the redesigning process, you might have to resort to doing another round of website enhancement after launching your new, un-audited site.

Ignoring on-page optimization and redirects before launching the new site

Another important thing you should not be updating post-launch is on-page optimization. As early as the pre-launch stage of your newly-redesigned site, you should analyze the relevance of your page’s content. Proactively optimize the page and make sure elements such as the body copy, page title, and URL among many others are all accounted for.

Also, avoid presenting a “404 error page” to your new site’s audience by ensuring that you have mapped out all 301 redirects with new URLs as well those that won’t be part of the redesigned website. This process can be pretty time consuming, especially if you have a huge site.

Seeing SEO as a one-time thing

Alexandria SEO is never a one-time thing. After your new site has gone live, don’t forget to check redirects, crawl the new site, do a dev-to-live audit, validate your site’s code and performance and do all additional checks. Doing these things and monitoring your site well will help you identify if your new website is performing well, based on the goals you have initially set.
If you are aiming to do Alexandria SEO, let the pros handle it. Whether you’re creating a new website or tweaking your existing

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