How combining SEO and web design can boost your marketing efforts

There are always going to be two real “masters” that your website has to answer to – the major search engine networks like Google responsible for ranking your website and the actual customers/visitors that are going to be coming to your page and paying your bills.

A lot of people give a tremendous amount of weight to one master or another, never really realizing that both of these areas of your online efforts have to be completely comfortable and complementary with one another or you are going to find it really tough to compete today.

You see, there is just too much competition out there – with more competition pouring into your market every single day from all corners of the globe – to spend all your time focusing on search engine optimization or all your time building websites designed to convert customers.

After all, what good is a website that ranks highly for critical keywords it isn’t designed to convert that traffic into paying customers? Likewise, what good is a website that has picture-perfect conversion principles but has zero traffic and no visitors to actually turn into paying customers to begin with?

It’s a fine line to walk but it’s definitely something that you have to be cognizant of and something that you have to knock right out of the park.

Build for robots, write for humans

The most important thing you can do when you are really trying to master these two separate sides of the same coin is to build out and develop your website for search engine spiders and other online robots while writing and creating content on your page specifically designed for the humans that will visit later down the line.

This sounds really simple and straightforward on the surface, but in practice nothing could be further from the truth. There is always going to be the temptation to overload your content with search engine friendly terms and keywords (content stuffing), but that kind of approach is going to kill your conversions when visitors find your site to be inauthentic and scammy.

Keep everything lightweight and mobile friendly

Another core tenant you are going to have to cozy up to what it comes to web design and development is to keep your website resources as lightweight as humanly possible, your hosting as overpowered as humanly possible, and every bit of content you publish ready for the mobile web – the future of online browsing.

Thankfully, there are a lot of top-notch online host services out there really upgrading their hardware to provide top-notch services to their clients. Combine that with Content Management Services like WordPress that put together professional looking and designed websites in no time at all while keeping the code tight and manageable so that everything loads fast and you’re talking about a real winning combination here.

It’s important to focus on the mobile browsing experience of your site, and may be advantageous for you to start thinking about developing mobile applications as well. This is definitely where the future of online activity is trending and you don’t want to miss the boat.

About Morris Edwards

Morris Edwards is a content writer at, he writes different topics like How to start an Online Business in Singapore?, How to Create a Successful Business Blog and all topics related to working and Business Registration in Singapore.

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